About the Project
As IBM Watson marketing team’s senior designer, I developed this high-end brochure from concept to completion.
Mailed to only eight executives scattered around the globe, the elegant brochure cover was an offset print with the Watson logo printed in thermograph on black silk stock. The brochure itself included a velum insert with a personal letter from Mike Rhodin, Senior Vice President of IBM Waston at the time.
At the time, WatsonOne was a premier program for trailblazing clients and partners. Members of WatsonOne were “a select group of visionary members who share a passion for technology and for leading transformational change within their industries.” WatsonOne was all about connecting executive leaders from IBM and across the globe for World of Watson held in Brooklyn, N.Y. Each member was pursuing a powerful implementation of Watson.