BOFU Landing Page

Digital/UI

About the Project

This landing page was a part of a five-email nurture campaign for bottom of funnel (BOFU) prospects. To start this project, I did a considerable amount of research upfront to discover what the development team would be able to achieve and trackable data they would consider valuable. I then moved forward by developing a wireframe to review with the digital team.

Afterwards, I mocked this up in Sketch for a more formal presentation to senior management. In terms of research, presentation, completion and increased sales calls this was considered to be a complete success to the marketing department.

Share:

Share on facebook
Share on linkedin
Share on twitter
Share on email

Let's get in touch!

What project(s) are you interested in?
Where can I reach you?
What would you like to discuss?