BOFU Landing Page


About the Project

This landing page was a part of a five-email nurture campaign for bottom of funnel (BOFU) prospects. To start this project, I did a considerable amount of research upfront to discover what the development team would be able to achieve and trackable data they would consider valuable. I then moved forward by developing a wireframe to review with the digital team.

Afterwards, I mocked this up in Sketch for a more formal presentation to senior management. In terms of research, presentation, completion and increased sales calls this was considered to be a complete success to the marketing department.


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